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Registered Brand: Canwelum
Brand Registration No. in European Union: 013709647
Note: Please don't manufacture or supply Canwelum items if without the authorization of the Brand Owner of Canwelum Group Limited.

Corporate Profile

“Customer First, Service Formost”. Canwelum Group is here to supply perfect commodities and satisfactory service for customers around the world.


I. High-quality and Upper-class Products

Canwelum Group has been striving to supply perfect products for customers globally. Started from design and the choice of materials, we have tried to provide customers with high-quality and upper-class products. Although the price is competitive online and most of customers love low price, Canwelum is targeted at high quality and suitable price. The market will prove everything as public praise is a sword of word and high-quality products will go farther than low-quality ones.


II. Strict Quality Control

In order to improve customers’ buying experience, Canwelum Group team pays more attention to Quality Control. Each item will be tested and checked before shipping. An order represents a responsibility for us.


III. Satisfactory Service

Products and quality is not unique factor for business. Canwelum Group also provides customers good package and shipping service. In addition, Canwelum After-sale Service Team is working for customers with any questions or issues. We try to solve any issues for every esteemed customer. Your satisfaction is our happiness.


Canwelum Group has been and is still supplying perfect commodities for you! More >>

Brand Strategy

I. Brand Positioning
Canwelum is positioned in middle and high-end, to be “Light Culture Pioneer” for “Energy-saving Lighting & Artistic Lighting”. Relying on “World Factory” powerful productivity and complete luminaires industry chain, “Canwelum” is to be forged into “World Brand” in lighting industry globally.
II. Marketing Planning

Develop market and accumulate customers by network marketing at the first stage and creating an Internet brand in lighting industry. And then go to the target countries or regions to develop market by facing distributors or consumers directly. Then choose and foster qualified distributors in target cities of each country. Go ahead step by step and be stationed in one city by one city. Some country will be chosen to test in the beginning and develop market of new countries or areas after being experienced and profited.

Both online and offline marketing should be matched to run. And both of them must be operated at the late stage.

III. Sales Channel Construction
Some qualified customers with intention will be chosen to be franchised distributors. A community of interests will be formed to develop local market and create “Canwelum” brand together. A strong sales distribution channel will be built up to sell products and forge brand.

Enterprise Culture

Vision & Mission
Corporate Vision: Build up sales channel around the world gradually and set up world brand in portable lighting and outdoor sports lighting industry.
Corporate Mission: Committed to supplying portable lighting tools and solutions with reliable quality and high performance for human life and working environment.

Corporate Strategy
Brand Strategy
Abandon OEM business model without brand in lighting industry in China and achieve transformation and upgrading of foreign trade and export, spreading “Canwelum” brand in the global market.
Sales Channel Strategy
Both offline and online sales channel: online at first, offline in the mid-term and both in later period. At earlier stage, forge “Canwelum” to be network brand by online promoting and spreading. And then go abroad to target markets to develop entity store sales channel distributors when there are enough talents and financial strength. Morality first, both good morality and ability, to be as capable as you can. Every employee will accept enterprise culture training in order to make them integrated into corporate culture and environment.

Human Resources

I. Canwelum College

II. Human Resources Dept.

III. Career Opportunities


Corporate Video

Canwelum – Professional Outdoor Sports Lighting Supplier in China


  • 12/24/2012CRM System Is Setting Up in Canwelum

    In order to serve customers better and improve company’s entire management efficiency, Canwelum’s administration team decides to set up a perfect Customer Relationship Management System (also called CRM). The entire management procedure will be integrated into the system, including purchasing, warehousing, logistics, product, customer, after-sale service and finance etc. CRM is the abbreviation of